Relationship Card Deck Idea

Market Viability Analysis for “Relationship Rebar”

Target Audiences

1. Young Adults and College Students: Individuals forming new friendships and romantic relationships.
2. Couples: Both new and long-term couples aiming to improve or maintain their relationships.
3. Families: Parents and children looking to strengthen familial bonds.
4. Friends: Individuals seeking to improve platonic relationships.
5. Therapists and Counselors: Professionals using tools to help clients improve their relationships.
6. Corporate Teams: Work teams enhancing teamwork and interpersonal relationships.
7. Singles: Individuals preparing for future relationships.

Trend Data Insights

• High demand for relationship advice, particularly among young adults and college students.
• Common themes include effective communication, balancing life and relationships, and emotional self-awareness.
• The role of technology in relationships is both beneficial and potentially problematic, emphasizing the need for face-to-face interactions.

Competitor Analysis

1. The Gottman Card Decks: Extensive research-based tools for couples, available both physically and digitally.
2. BestSelf Intimacy Deck: Focuses on deepening partner connections through conversation prompts.
3. Deckible’s “Simple Truths” and “Soul-Hugs” Decks: Tools for reflecting on relationship complexities and enhancing couple connections through shared experiences.
4. Prioritized Marriage Conversation Starters: Designed to facilitate meaningful conversations among married couples.

Unique Selling Proposition (USP)

• Holistic Approach: Addresses various relationship types (platonic, romantic, familial, professional).
• Research-Inspired, Action-Oriented: Offers actionable steps backed by relationship science.
• Multi-Platform Accessibility: Includes a physical deck and a companion mobile app with additional digital tools.
• Customizable and Expandable: Tailorable to specific relationship needs with options for themed expansions.

Proposed MVP for “Relationship Rebar”

Objective: To launch a minimal yet effective version of the product that can be managed by a solopreneur working a full-time job.

Key Components of the MVP:

1. Physical Card Deck:

   • Content: 50 cards with actionable prompts and exercises designed to strengthen various types of relationships.
   • Design: Simple, professional design with clear, concise text.
   • Production: Outsourced to a print-on-demand service to minimize upfront costs.

2. Companion Mobile App:

   • Features: Digital version of the card deck, progress tracking, and reminders.
   • Development: Basic app with core functionality, possibly using a no-code/low-code platform to reduce development time and costs.

3. Website:

   • Purpose: Serve as a landing page for product information, sales, and app downloads.
   • Content: Product description, benefits, user testimonials, and a blog with relationship advice.

4. Marketing Strategy:

   • Social Media Campaign: Regular posts on platforms like Instagram, Facebook, and LinkedIn targeting the identified audiences.
   • Collaborations: Partner with relationship coaches, bloggers, and influencers to review and promote the product.
   • Email Marketing: Build an email list through the website and social media to engage potential customers with updates and promotions.

5. Sales Channels:

   • Online Store: Sell through the website and platforms like Amazon and Etsy.
   • Local Markets: Attend local fairs and markets to gain direct customer feedback and increase brand awareness.

By focusing on these core components, the MVP can provide a solid foundation for “Relationship Rebar” while being manageable for a solopreneur with limited time and resources.